About Alexa Ryan — Independent PPC Consultant

My Story

From agency life to your partner.

I didn't stumble into PPC — I grew up in it. My career started at Rosetta, a premier digital agency in Cleveland, where I learned the craft from the ground up over two years.

I was poached from there to lead PPC at Fathom Agency, where I built and scaled paid search programs for a range of clients. It was there that I found my voice in the industry — speaking at HeroConf (the premier PPC-only conference) twice, and being invited to Google's headquarters four times for lead gen events and in-person meetings with my Google reps.

From agency life, I moved in-house to lead PPC at Budget Dumpster, giving me a deep appreciation for what it's like to own a channel end-to-end inside a growing company.

Eventually, I knew I was built for more. I wanted to work across industries, build real relationships with clients, and do the kind of work that actually moves the needle — without the politics of a big agency or the constraints of one brand. So I built Lex PPC — a Cleveland-based independent PPC consultancy serving clients nationwide.

Career Path

🏢

PPC Specialist

Rosetta (now Publicis.Sapient) — Cleveland, OH

Started my career at a nationally recognized digital agency. Learned the fundamentals of paid search at scale and developed a foundation that still guides how I work today.

📈

Senior PPC Strategist

Fathom Agency — Cleveland, OH

Poached to lead paid search efforts as Senior PPC Strategist. Spoke at HeroConf twice and was invited to Google HQ four times for lead gen events and in-person meetings with Google reps.

⚙️

In-House PPC Lead

Budget Dumpster

Owned paid search end-to-end for a growing e-commerce and service brand. Gained deep perspective on what it means to be accountable to revenue, not just clicks.

⭐

Founder & PPC Consultant

Lex PPC LLC — Present

Built my own practice to serve clients directly across SaaS, healthcare, home services, financial services, and more — with the expertise of an agency veteran and the accountability of someone who works for you.

Recognition

A track record that speaks for itself.

I don't just talk about PPC — I've been invited to the biggest stages in the industry to help shape it.

🎤

HeroConf Speaker — Twice

HeroConf is the only PPC-exclusive conference in the country. Being invited to speak once is an honor. Twice means people are listening.

🏛️

Google HQ — 4 Invitations

I've been invited to Google's headquarters four times — attending lead gen events and meeting in person with my Google reps. Not everyone gets that kind of access.

🌐

10+ Industries, One Specialist

From SaaS and healthcare to home services, financial services, manufacturing, and education — I bring cross-vertical perspective that most consultants simply don't have.

Working With Me

What you can actually expect.

No account managers. No handoffs. No surprises. Here's exactly what working with Lex PPC looks like.

✓

You always talk to me

No junior staff, no ticketing systems. Every email, call, and question goes directly to me — the person who actually knows your account.

✓

Transparent pricing

No percentage-of-spend models, no mysterious "management fees." We'll figure out what works for your budget — hourly or a flat monthly retainer — and you'll always know what you're paying and exactly what for.

✓

Onsite visits (when it makes sense)

If you're nearby or we've built a solid working relationship, I'm happy to come to you. Some conversations are just better in person — and I'm open to making that happen when it works for both of us.

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Long-term thinking

I'm not here to onboard you and move on. I learn your business, your goals, and your customers — and I stay with you as you grow.

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Honest assessments

If something isn't working, I'll tell you. If your budget isn't right-sized for your goals, I'll say so. I'd rather give you the truth than an inflated report.

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Agency experience, personal service

You get 15+ years of multi-industry paid search expertise without the overhead, politics, or revolving-door account teams that come with a big agency.

15+ years of PPC. All for you.